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Great Hotel Debate

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Today, March 19, VIPPA-BCN attended the “Great Hotel Debate” held this morning at the Crowne Plaza Hotel in Barcelona.

This day has revealed the way in which the adjacent cities of Barcelona will oxygenate the tourism of the city and will be protagonists of new hotel developments.

The event has been divided into two main blocks. In the first part, called “The Great Touristic Barcelona”, questions were answered such as What new actions are required at the level of infrastructure improvement, tourism promotion, etc…?, How will tourism in Barcelona in a few years? or How will all the new actions affect the urban nucleus? and all this in the hands of some luxury speakers moderated by Bruno Hallé, Partner Co-Head of Hospitality Spain from Cushman & Wakefield.


Jorge Rodríguez, Country Manager Spain. easyHOTEL.
Josep Abellan, CFO Iberia. B&B Hotels.
Nicolás Lleixá, Chief Commercial Officer. Sercotel Hotel Group.
Yago Camps, Director. Rafaelhoteles Badalona.
Francesc Vila, Tourism Manager. Barcelona Provincial Council.


In the second part, called “The four top hotel trends” have dealt with issues of technology and integration of value of the environment hand in hand:
Ghislain D’Auvigny. General Manager. Pierre&Vacances Sapin.


Federico Holzmann. Director of Corporate Expansion and Wealth Management. Catalonia Hotels.
Isaac Mestre, General Manager. Hotel Miramar Barcelona and Gran Hotel La Florida.
Enrique Escofet, Managing Director. Crowne Plaza Hotel Barcelona.


And moderated by Carlos Díez de la Lastra, General Manager. Les Roches Marbella Global Hospitality Education.


We have learnt many things, we have seen that we are following future trends and that there is still a lot of work to be done, especially in terms of public-private partnerships or private companies, but we are doing a good job!


It has been very interesting, rewarding and we have been able to interact with professionals in the sector as well as reconnecting with old friends and colleagues.


A pleasure. Thank you very much!